Salerno, 27/11/23 - Kama.Sport is pleased to announce a strategic partnership with Unione Sportiva Salernitana 1919, a professional football team playing at the highest level of Italian football. This agreement marks a milestone in Salernitana's ongoing commitment to adopting the latest innovations for continuous performance enhancement and efficiency in the performance area.

Kama.Sport, as Salernitana's Official Data Partner, will supply the team with an advanced sports data management platform, designed with the purpose of collecting, integrating and exploring data and making it available to the technical team. The use of dedicated modules will allow Salernitana's technical team to strengthen training preparations, manage match analysis even more efficiently, and integrate all data sources into a centralised system for a more complete and detailed view.

"This partnership with Kama.Sport represents a significant step in our ongoing quest for excellence," said CEO Maurizio Milan. "With access to the cutting-edge technology provided by Kama, we will be able to optimise our performance at every stage, from preparation to post-match analysis."

Among the main benefits offered by Kama.Sport, Salernitana will have access to advanced video analysis and video tagging systems, allowing the team to deepen the study of game dynamics and improve strategoc decision making. In addition, the partnership will enable an effective and integrated management of all data sources, providing coaches and technical staff with a complete qualitative and quantitative picture with a view to faster and faster data-driven decisions.

"Kama.Sport is excited to partner with Unione Sportiva Salernitana 1919, a club with over one hundred years of history and an unwavering commitment to innovation," said Davide Ragazzi, CEO of Kama.Sport. "Our cutting-edge technology is designed to offer an in-depth, analytical view of the game, allowing Salernitana to gain a competitive advantage in tactical analysis and sports performance management.

This partnership is a clear sign of the two parties' commitment to taking sport and technology to new levels of excellence. The Unione Sportiva Salernitana 1919 and Kama.Sport look to the future ready to fully exploit the potential of technology in the sphere of sport.


Salernitana x Kama.Sport: Official Data Partner

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Kama.Sport is pleased to announce a strategic partnership with Unione Sportiva Salernitana 1919, a professional football team playing at the highest level of Italian football.

U.S. Salernitana 1919 and Kama.Sport: A Winning Combination of Football and Innovation

One of the best parts of sports is hidden in its complex diversity. Whether you enjoy its competitive aspects or perhaps you prefer focusing on its entertainment value, every person has their own motivation to participate in sports. And as time goes by and societal preferences change, the sporting landscape changes accordingly. 

Recently, I had the pleasure of interviewing former professional footballer, Filippo Galli, whose progressive thinking and dedication to perfecting his craft has led him on an exciting journey of discovery and innovation. Known as someone who is not afraid to take risks, Filippo has never shied away from a challenge – a quality that has shaped him into the person he is today. As we sit down for our interview, Filippo opens up about his football journey and shares the importance of keeping up with technology in football. 

## A boyhood dream

Arguably one of the best defenders of his generation, Filippo Galli's story begins at his boyhood team, AC Milan. He spent 14 seasons with the “Rossoneri”, earning 5 Serie A titles, 3 European Cups, and a special place in football history. His career journey then took him to several different clubs before finally ending up at third-division side Pro Sesto which would also be the last chapter in his professional playing career. 
Despite his success, Filippo remains humble when describing the start of his career. “I grew up in the youth sector of AC Milan. I was actually quite lucky because I played during a fantastic period with great ownership and innovative coaches like Arrigo Sacchi and Fabio Capello, with whom we won almost every domestic and international trophy”.

![Filippo Galli as a young player in AC Milan.](https://blog-production.s3.eu-central-1.wasabisys.com/Galli_young_5f8087dc43.jpg)

With over 450 professional games and a stacked trophy cabinet, Filippo’s time as a player was lengthy and certainly memorable. And whereas most professional players would simply hang up their boots and enjoy retirement, the former defender had other, more ambitious plans. 

## A new beginning

Following his departure from professional play, the former Serie A winner decided to open a new chapter in his life – this time, on the other side of the sideline. Filippo became the coach and was shortly after appointed as the Director of AC Milan’s youth sector, a position of vast importance for the future development of the organization. 

At the time of his appointment, emerging technologies such as data analytics and tracking started getting introduced to the world of football. Although some people might be intimidated by change, Filippo was already aware of the potential of such innovations. “When I was a player, we didn’t really use data or technology in our training processes. At the time, we only had VHS tapes that helped us analyse games but that’s about it. The first time I truly saw the potential of data and analytics was in 1994 when we played against PSG in the Semifinal of the UEFA Champions League. I wasn’t in the starting eleven, but I studied a lot of film to be prepared in case I had to play. Just 15 minutes into the game, I was subbed in for Tassotti and I immediately knew how to counteract their attackers. This experience truly showed me how important it is to study and analyse your opponents”.

![Filippo Galli wearing the classing, white AC MIlan shirt in game. ](https://blog-production.s3.eu-central-1.wasabisys.com/Galli_young_2_2338c7b757.jpg)

## Finding your style

Filippo quickly adapted his own style of coaching, one that integrates the usage of data and statistics to complement the style of play and vision of the team. “I believe that the use of data is strategic. It is instrumental not only in match analysis but also in scouting. When selecting new players, some people consider only their physical data – how fast they can run, how high they can jump, etc. However, I believe that we should use data to choose players who best fit the style of play of the team and complement the overall project in general.”

![Filippo laughs as he reminisces about his playing days.](https://blog-production.s3.eu-central-1.wasabisys.com/P1000182_1a205ac7c8.JPG)

Although important, Filippo believes that it is essential for players to be compatible with their teammates and complement the development of those around them. When talking about his data-driven philosophy, the former pundit also stresses the importance of using technical data to delve deeper into the quality of a player. “I always look for players that fit the system. Once you find a player who suits the game model, we can utilize data to track their development and based on the results, we can analyze if the player’s progression is going in the right direction”.

## More than just data

After a long and successful tenure in the coaching sector, Filippo continued his professional journey as a pundit before becoming an ambassador for [Kama.Sport](https://blog.kama.sport/the-kama-platform-the-power-of-performance-intelligence). When asked about why he chose Kama, he shares that it was about choosing a partner that understands and supports his football philosophy. “I quickly realized that the world of comparing and connecting data is evolving really quickly. From technical data to physical data there is a lot of information out there but at the end of the day, data without context is just numbers. Kama understands how to process data in a way that coaches can use it. Kama allows you to simplify the complexity of the game”.

![Blending sport and data has been a major factor in Filippo’s football journey.](https://blog-production.s3.eu-central-1.wasabisys.com/Galli3_d93e25acf9.JPG)

When further elaborating on his partnership with Kama, he shares what he thinks is one of the most powerful tools that Kama’s platform possesses. “What I like about Kama is that they do not only provide you with simple statistics. Their software can chain together different [game scenarios](https://blog.kama.sport/reimagine-the-game-kama-game-sense) to show you the true impact a player has on a game. This can really help you analyze complex in-game situations such as building up from the back and other performance indicators.”

>“It’s about helping you stay into the complexity; we cannot escape the complex, but we can be better equipped to experiment and simplify it. This is what data is all about” – Filippo Galli, Former Professional Footballer and Ambassador at Kama.Sport

As we approach the end of the interview, I ask Filippo how he manages to keep up with all the changes around him and stay on top of the newest trends. He looks at me wholeheartedly and shares that competence is dynamic and that one should always look to improve themselves and develop their skills.

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Adapting to changes is one of the most important aspects in ensuring sustainable professional development. Learn how football legend, Filippo Galli, leveraged his innovative thinking and growth mindset to fuel his exciting football journey.

How Filippo Galli Embraced Innovation to Advance His Football Journey 

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Lega Serie A, in collaboration with Kama.Sport and United Soccer Coaches, present a new integration platform for over 30,000 American coaches.

Kama.Sport and Lega Serie A Join Forces to Reimagine Football Together

The concept of "expected threat" is a relatively recent addition to football data analysis and it has taken the world of analytics by storm. It's primarily used to gauge the offensive goal threat of in-game actions. This measurement considers factors like player positioning, distance from the goal, and the likelihood of a shot being taken. It provides a precise indicator of how much danger a team poses to its opponents.

The calculation of expected threat relies on statistical models developed from extensive data on game events. This data helps assign a threat score to an action, signifying the probability that the action will result in a goal. Expected threat is a valuable tool for coaches, analysts, and managers, as it enables them to assess the effectiveness of their game strategies by analyzing past offensive actions and predicting the success of future ones. Furthermore, the analysis can be utilized to evaluate your own team’s performance, as well opposing players and teams, supporting decision makers in their preparation operations.

## More than just Expected Threats

Delving deeper into the concept of expected threat, we can break it down into several sub-metrics or derived parameters. In KAMA, we have generated four additional metrics to offer a more refined analysis:

-**Expected Threats (xT)**: This is the generic statistic encompassing all of a team's offensive plays.

-**Opponent Expected Threats**: Similar to the previous statistic, but from the opponent's perspective. 

-**Expected Threats from Carries**: This statistic focuses solely on carrying actions, helping identify players and teams that pose a threat by dribbling.

-**Expected Threats from Passes**: This metric considers the dangers generated by passing.

-**Goal / Expected Threats**: This parameter measures the conversion rate of threats into goals by the team. A higher rate indicates a team's proficiency in capitalizing on offensive plays.

-**Goal conceded / Opponent's Expected Threat**: This rate reveals how well a team defends against opposing threats.

## Match analysis use case

To fully demonstrate the value of the expected threat metrics, we are going to look into a practical example. Imagine you're a match analyst preparing your team to face Roma in the upcoming league day. You can use the parameters mentioned above to gain insights into the opponent's threat generation.

Let's start with the parameters that give a wider perspective on the team, using the Serie A team ranking for the 2023-2024 season as a benchmark:

### 1. Standart statistics and conversion rates

**Expected Threats (xT)**

Roma ranks fourth in the league, with an average xT per game of 2.6 points.

![Expected Threat rankings for the Serie A season 2023/2024.](https://blog-production.s3.eu-central-1.wasabisys.com/Expected_Threat_1_3b98e49aca.png)

**Goal / Expected Threats**

Roma leads the competition with a conversion rate of 0.9, showing their efficiency in turning threats into goals, especially with star players Dybala and Lukaku.

![Goal/Expected Threat rankings for the Serie A season 2023/2024.](https://blog-production.s3.eu-central-1.wasabisys.com/Expected_Threat_2_33533481cc.png)

**Opponent Expected Threats**

Roma is among the best in Serie A, conceding only 1.7 xT on average, making it difficult for opponents to create scoring opportunities.

![Opponent's Expected Threat rankings for the Serie A season 2023/2024.](https://blog-production.s3.eu-central-1.wasabisys.com/Expected_Threat_3_f8a444ab28.png)

**Goal conceded / Opponent's Expected Threat**

It is very interesting to note that while Roma excels offensively, they face challenges defensively, as they concede more goals compared to the effort they put into preventing threats.

![Goal conceded / Opponent's Expected Threat rankings for the Serie A season 2023/2024.](https://blog-production.s3.eu-central-1.wasabisys.com/Expected_Threat_4_5c628faad9.png)

### 2. Expected Threats from passess and carries

**Expected Threats - from Passes**

Despite their high xT ranking, Roma is only sixth in Serie A when it comes to generating threats through passing.

![Expected Threat from passes and crosses rankings for the Serie A season 2023/2024.](https://blog-production.s3.eu-central-1.wasabisys.com/Expected_Threat_5_119d45ee5f.png)

This is also confirmed by the statistics for players: the player who on average carries the most xT from passing on the team is Zalewski, who is only 102° in Europe for this statistic.

![Player rankings for Expected Threat from passing for season 2023/2024.](https://blog-production.s3.eu-central-1.wasabisys.com/Expected_Threat_6_194f96c8e1.png)

**Expected Threats - from Carries**

Roma excels in carrying the ball, ranking fourth in the league. Spinazzola is the third-best player in Europe for creating threats through carries, just behind Doku and Dembèlè, who are specialists in this area.

![Expected Threat from carries rankings for the Serie A season 2023/2024.](https://blog-production.s3.eu-central-1.wasabisys.com/Expected_Threat_7_3fe17498df.png)

Other players who who rank high on expected threat from carries are world-class dribblers such as Vinicius Junior from Real Madrid and Kaoru Mitoma who rank 4th and 5th respectively in the overall rankings.

![Top 5 player rankings in expected threat from carries for season 2023/2024.](https://blog-production.s3.eu-central-1.wasabisys.com/Expected_threat_8_d86eabd254.png)

By considering the insights we've gained from the dangers generated by passes and carries, we can form a clearer picture of Roma's attacking style. They appear to be a formidable force in open spaces, leveraging the exceptional carrying abilities of players like Lukaku and Spinazzola, particularly at high speeds. Conversely, they might face more challenges when up against tight defenses, where the ability to find the key pass becomes essential.

## About Kama.Sport

Kama.Sport is a cutting-edge software and data science company specializing in sports data, digital transformation, web services, and the 4.0 industry. Kama provides high-tech solutions that enhance the outcomes of both tactical and strategic decisions, support a team’s competitive development, and aid in their digital transition.

Kama’s all-in-one platform integrates the world’s most advanced sports data and technology to help coaches, teams, leagues, and federations structure their work and operate more efficiently. Kama’s tailored solutions allow teams to simultaneously analyze both proprietary and third-party inputs, streamlining operations and providing football teams with an edge in a highly competitive industry. 

Learn more about Kama [here](https://kama.sport/en/home/).



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With the advancements in data analytics in football, experts can now dissect tha game to the smallest of data parameters. Learn what the "expected threat" statistic is and discover why it is held in such high regard in modern football. 

What is the Expected Threat Metric in Football and Why it Matters

In recent times, the use of analytics has been a prevalent practice in the world of sports with several goals: Its utilization can lead to improved team performance, optimization of athlete fitness potential, and broadening one’s understanding of the dynamics of the game. 

In football, extracting the full value of data and analyses is extremely complex, mainly due to the vast number of outcome possibilities and the intrinsically volatile nature of the sport itself. To get a better understanding of the comparative complexity of football, let’s compare it to another popular sport, basketball, where analytics have been consistently utilized for decades. 10 players compete on a 15m x 28m court, with a time limit of 24 seconds per play. On the other hand, football is simultaneously played by 22 players on a 105m x 68m, without any time constraints in terms of offensive/defensive transitions. This disparity is reflected in the sheer number and complexity of the statistics that can be extracted. And as comprehensive as they may be, football statistics are often difficult to interpret and there is always the risk of misinterpreting the data at hand.

At Kama, we fully understand the complex nature of this issue all too well. Therefore, we have made it our purpose to not only provide [all the tools necessary](https://blog.kama.sport/the-kama-platform-the-power-of-performance-intelligence) to effectively conduct football analysis but to guide and support users by helping them take advantage of the most advanced techniques and provide them with actionable inputs that can instantly be applied and converted into practical actions.

![The Kama all-in-one platform. ](https://blog-production.s3.eu-central-1.wasabisys.com/Our_P_Latform_7f7c33394e.png)

## What are Kama “Team Labels”?

Within the KAMA platform, we have introduced a new feature called Team Labels. Team Labels summarize the most impactful aspects of each team's game, allowing for the [instantaneous and intuitive analysis](https://blog.kama.sport/reimagine-the-game-kama-game-sense) of a team's statistics. 

This game-changing functionality is made possible through the use of Kama’s unique game situations (Kama Game Sense), which creates and visualizes measurable statistics that are then evaluated for each team in comparison to its opponents.

The structure consists of three sections:

1: **'Style of play'**, showcases the special characteristics of the tactics adopted by a team.

2: **'Strengths'**, demonstrate the game situations in which a team excels over others.

3: **'Weaknesses'**, identify a team's deficiency or 'Achilles' heel compared to their competitors.

The 'Strengths' of a team are distributed over three different levels of value ('Top,' 'Very strong,' and 'Strong'), giving the possibility to identify a hierarchy of excellence. Similarly, 'Weaknesses’ are exemplified on a three-level hierarchy of deficiencies, ranging from “Weak” to “Worst”. This evaluation is done for both teams competing within the same championship as well as over larger groups of competition. This is done to identify individual primary strengths and weaknesses, as well as portray true standouts or underdogs. 

![Kama Team Labels visual](https://blog-production.s3.eu-central-1.wasabisys.com/Team_Labels_1_0fb2140913.png)

## How to use Kama Team Labels? ‘AS Roma’ use-case.

To showcase the potential of the tool and practical application, let's jump into the role of a match analyst whose team will face Roma the next day. 

The role of a match analyst is to communicate to the entire staff the various aspects of the game in which they can exploit the weaknesses of their opponents and leverage their strengths to emerge victorious from the bout. The main difficulty in such situations is not knowing where to start the analysis, which statistics to focus on, and ensuring that the conclusions made are actually descriptive of the opponents' approach to the game. 
This is where Kama Team Labels come into play.

By looking at AS Roma’s overview, our new feature can clearly identify the team's strengths and weaknesses based on their statistical output throughout the season. 

Let's start with playing style, the category that describes a team’s approach to the game. According to our tool, Roma is a team that knows how to be patient in the offensive phase and tries to control the game as much as possible. Moreover, the team is very proficient in the ball-retrieval phase, turning defense into offense through quick counterattacking play. Lastly, the labels also highlight that once they recover possession, Roma is good at keeping it, making it difficult for opponents to dictate the tempo of the game.

The strengths consistently align with the expected style of play and shed light on another aspect of Mourinho's teams: their proficiency in set pieces (both offensive and defensive, which makes Roma one of Europe's top teams in this regard, as evidenced by their performance. Turning to weaknesses, a key concern is the team's lack of aggressiveness during the opponent's build-up. This translates to fewer disruptive actions and a decreased likelihood of encountering challenges in maintaining a solid build-up. Furthermore, Kama's Team Labels also showcase that Roma has a preference for building their attacks through the centerfield, indicating that their flanks are usually less dangerous during the offensive phase. 

The aforementioned analysis underscores how the new Team Labels tool facilitates a comprehensive, rapid, and intuitive analysis of a team. This tool’s use isn't limited to match analysts; it's equally beneficial for coaches, scouts, or anyone interested in delving deep into the performance intricacies of football teams. Work more efficiently and master football strategy through the power of Kama Team Labels. 

![Kama Team Labels analysis for AS Roma](https://blog-production.s3.eu-central-1.wasabisys.com/Team_Labels_2_50dd6adc08.png)

## About Kama.Sport

Kama.Sport is a cutting-edge software and data science company specializing in sports data, digital transformation, web services, and the 4.0 industry. Kama provides high-tech solutions that enhance the outcomes of both tactical and strategic decisions, support a team’s competitive development, and aid in their digital transition.

Kama’s all-in-one platform integrates the world’s most advanced sports data and technology to help coaches, teams, leagues, and federations structure their work and operate more efficiently. Kama’s tailored solutions allow teams to simultaneously analyze both proprietary and third-party inputs, streamlining operations and providing football teams with an edge in a highly competitive industry. 

Learn more about Kama [here](https://kama.sport/en/home/).



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Learn how Kama's newest feature can provide you with in-depth performance insights and help you in master football startegy.

Mastering Football Strategy: Introducing Kama Team Labels

Rimini, 24/10/2023 - Rimini FC and Kama Sport announce a strategic partnership for technological innovation in the technical-tactical area of the club.

The agreement, which includes the use of Kama Sport's data analysis platform, underlines Rimini's commitment to sporting excellence.

Kama.Sport is a leader in data integration and exploration for sport. Kama’s platform, which utilizes advanced machine learning and cloud technology, offers a wide range of functionalities for data integration, analysis, and visualization. Kama’s powerful solutions will support Rimini FC in the improvement of its athletic preparation, game tactics, and strategic decision-making processes through the deployment of data-driven technologies which will support the decision-making of the club’s technical team.

"We are happy to collaborate with Kama Sport," said **Antonio Di Battista, Technical Director of Rimini FC**. "Their platform will allow us to collect and analyze a large volume of data, providing us with valuable information to improve our performance on the pitch. We are convinced that this partnership will help us achieve our ambitious sporting goals."

"We are proud to partner with Rimini FC," said **Alessandro Roseo, Sales Executive of Kama Sport.** "Rimini is an ambitious club that aims for excellence both on and off the pitch. We are convinced that our platform can help them achieve their goals. Our platform, designed to provide full centralization and integration of all data sources offers a wide range of modules for the management, first team, and the entire youth sector. Through this partnership, Rimini FC will have a powerful solution at its disposal to improve its athletic preparation, game tactics, and decision-making processes.



Rimini and Kama.Sport Official Technological Partner

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Rimini FC and Kama Sport announce a strategic partnership for technological innovation in the technical-tactical area of the club.

Kama.Sport Becomes the Official Technological Partner of Rimini Football Club 

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How this software is helping Lazio and other top football teams win.

Why Top Football Coaches are Choosing Kama.Sport

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Software company Kama.Sport unveils a new five-year partnership with Lega Serie A.

Italian Football Enters a New Technological Era