As football continues to grow and evolve technologically, Kama stays one step ahead to support football professionals in elevating their game to new heights. To highlight our innovative efforts, we recently unveiled one of our newest solutions, Kama Team Labels. Powered by advanced statistical models and machine learning, Kama Team Labels summarize the most impactful aspects of each team's game, allowing for the instantaneous and intuitive analysis of a team's statistics.

The outputs are segmented into 3 unique sections (Strengths, Weaknesses, Style of Play) that reflect the overall performance of a team while highlighting their strong points, shortcomings and overall game style. The use of Kama Team Labels allows users to quickly navigate the complex football ecosystem and facilitate a comprehensive, rapid, and intuitive analysis of a team. Despite all of its perks, the feature was limited to teams and served more as a general overview rather than an extensive report. 

To ensure that users receive the most accurate and detailed information about a football team’s capabilities, we are now excited to present the newest addition to the Kama platform - Kama Player Labels. An extension of the Team Labels, Kama player labels zoom in on a player’s strengths and weaknesses, making it more intuitive for users to analyze the true value a player brings on the pitch.  

Kama Player Labels are categorized into 3 unique sections: Game Features, Strengths and Weaknesses. 

![Kama Player Labels: Strengths and Weknesses Scale.](https://blog-production.s3.eu-central-1.wasabisys.com/Whats_App_Image_2024_03_07_at_15_28_01_28a0596afb.jpeg)

**1. Game Features**

Through Machine Learning algorithms, players are categorized based on specific playing characteristics for their respective roles. The goal is to provide a precise and objective description of the player's on-field abilities, based on their contribution to the team, evaluated across a substantial group of game statistics. Each group is displayed with a relative percentage, indicating how well the player's characteristics align with the specified archetype.

For the specific role, the algorithm identifies the following archetypes:

- _Offensive phase enhancer:_ Striker who makes 1vs1 skills his specialty, able to dribble past defenders and turn the action from defensive to offensive through effective carries.
- _Target offensive player:_ Offensive reference who is not necessarily a striker, physically strong and who plays for the team.
- _Central scorer:_ Striker who prefers patrolling the central area of the attack, seeking to finish the play.
- _Breakthrough offensive player:_ Player who positions himself in the offensive zone but makes breakingthrough plays his specialty.
- _Between the lines target:_ Positional offensive player, dominant on the high ball, with great physical presence. Tends to position himself as a reference in the central zone.
- _Reliable offensive player:_ Offensive player who does not excel or flaw in any precise characteristic of the game, a balanced player.
- _Versatile offensive player:_ Multipurpose offensive player, able to cover multiple roles reliably, physically strong and dangerous when carrying. Not always effective in scoring.
- _Offensive chance creator:_ Clever offensive player whose priority is to create through dangerous passes and crosses, rather than finishing.
- _Dynamic scorer:_ Forward who likes to roam across the entire offensive front, dangerous with the ball at his feet, and a threat in the goal area.

**2. Strengths**

Strength points are divided into offensive and defensive, then evaluated on three distinct levels, identified as follows:

- Top in the best 5 European competitions: indicates that the player is in the top 5th percentile among all players in teams belonging to the top 5 European leagues.
- Top in the league: indicates that the player is in the top 5th percentile among players in their respective league.
- Strong in the league: indicates that the player is between the 85th and 95th percentile among players in their respective league.
If the player is both Top in the best 5 competitions and Top in their own league, only the European level will be shown, implying the one related to their own league.

We consider the Premier League, Serie A, Bundesliga, Ligue 1 and LaLiga to be the Top 5 European leagues. It is also important to mention that all labels are calculated by analyzing data from the last 1000 minutes played.

**3. Weaknesses**

Weakness points are divided into offensive and defensive, then evaluated on three distinct levels, identified as follows:

- Worse in the best 5 European competitions: indicates that the player is in the worst 5th percentile among all players in teams belonging to the top 5 European leagues.
- Worse in the league: indicates that the player is in the worst 5th percentile among players in their respective league.
- Weak in the league: indicates that the player is between the 5th and 15th percentile among players in their respective league.

Same as the strength labels, If the player is both Top in the best 5 competitions and Top in their own league, only the European level will be shown, implying the one related to their own league.

![Lewis Ferguson Player Labels.](https://blog-production.s3.eu-central-1.wasabisys.com/Whats_App_Image_2024_03_07_at_15_28_01_1_e2acab27b6.jpeg)




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Find out how Kama’s newest feature enhances the analytical process and provides you with a comprehensive depiction of a player’s qualities at the click of a button. 

What are Kama Player Labels and Why Are They The Future of Player Analysis 

The Italian Football Federation (FIGC) has signed a historic innovation-oriented technical supply partnership with Kama.Sport, a leading start-up in the Italian sport-tech landscape. This strategic collaboration will enable the FIGC to explore sports data in a more advanced way and digitise management processes. 

The use of Kama.Sport's cutting-edge technology will allow the FIGC to integrate all the numerous data sources at its disposal, within a single platform. This will lead to a significant improvement in the efficiency of data analysis and management, allowing for in-depth exploration at both quantitative and qualitative levels. 

As Technical Supplier, Kama.Sport will provide the FIGC with all the skills and resources necessary to develop ad-hoc solutions, specifically designed for the Federation's needs. This will result in FIGC monitoring and scouting tools that will support the daily work of the Italian Federation, from the first team to the youth teams, from the under-21 to the under-15. 

Furthermore, FIGC will be able to count on the assistance of Kama.Sport in the creation of proprietary applications dedicated to the technical sector. These applications will involve a wide federal audience through detailed statistics on players and teams of the main European Leagues, the integration and uploading of original content and videos, as well as an internal information system and a series of useful tools for the evolution of a harmonious internal organisation. 

"The work that Kama.Sport has carried out with many important customers in recent years, identifying and developing concrete solutions to the specific needs of professional football, complements the digital and technological evolution of the sector by expanding the opportunities for technical development in football. We are pleased to be able to rely on Kama.Sport's expertise to optimise current processes and jointly develop the best technologies for the near future'. 

**Marco Brunelli, Secretary General of the Federazione Italiana Giuoco Calcio**

"Supporting and working alongside the FIGC, ranging from the technical to the organisational areas, represents a valuable opportunity for Kama that highlights the high standards required by football at the highest level. Analysis and data processing are central elements in the decision-making process. One of the main objectives that Kama has set itself is to speed up these processes and make them more accurate and effective. To achieve this, we have specialised in developing the best solutions, combining the skills and experience gained by our technical staff in the field with quantitative and qualitative analyses, extracting the most from the enormous amount of data available". 

**Davide Ragazzi, CEO of Kama.Sport**


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The Italian start-up, a leader in the sport-tech landscape of data integration, will support the FIGC in its sport-performance technology transition. 

Kama.Sport and FIGC Together For a Data-Driven Future 

Among avid football enthusiasts, it is a common phenomenon for every supporter to showcase and assert their coaching prowess, especially in the aftermath of a disappointing match. Fans spend countless hours engaging in passionate discussions, dissecting player performances, critiquing tactical decisions, and delving into controversial game incidents. Although most opinions are constructed purely based on a team’s weekend performance, this passion and controversy contribute to football’s immense popularity while at the same time making it so difficult to analyze objectively.

Given the great number of playing styles and game tactics, we are constantly seeing new, creative ways of approaching the game. Beyond the spirited "pub debates", football experts are now interested in objective facts about their players and opponents to make informed, tailored and timely decisions and elevate their chances of success. This is where data analysis comes into play.

The main objective of football analytics is to comprehensively and objectively evaluate player performance through a meticulous examination of match event data. This process not only highlights the perceptible highs and lows of outstanding and lackluster performances but also offers nuanced insights into players who may not garner a lot of attention due to their specific roles or assignments on the field.

![Expected Threat Statistics for the Serie A. ](https://blog-production.s3.eu-central-1.wasabisys.com/221_a70f415dd3.jpg)

However, navigating the football analytics landscape presents challenges that cannot easily be overlooked. Some of the main challenges are:

**1)Offensive Bias:** As the primary objective of football is to score more goals than your opponents, event data is predominantly skewed towards offensive actions. This results in a noticeable imbalance between offensive and defensive statistics.

**2)Player Roles and Statistics:** Offensive players are often considered "volume" players, accumulating statistics through frequent involvement in the play. In contrast, defenders are deemed "situational" players, requiring readiness for infrequent but crucial tackles and duels. This discrepancy not only limits the availability of statistics for defenders but also challenges the notion that "more" necessarily equates to "better."

**3)Opponent Quality Bias:** Evaluations based on a single game are susceptible to bias stemming from the caliber of the opposing team. Statistics that appear commendable against top-tier teams may lose significance against lower-ranked opponents.

**4)Normalization Challenges:** While normalizing statistics "per 90 minutes" aids in achieving a more comprehensive representation of data, it introduces potential outliers for players with brief playing durations. Robust checks become imperative to mitigate distortions arising from such anomalies.

In light of these considerations, we have chosen to sidestep the intricate evaluations of individual matches, and instead concentrate on comprehensive assessments spanning entire tournaments. The rationale is that aggregating data across multiple matches helps mitigate the impact of various issues inherent in single-game analyses, providing a more holistic perspective on player performance.

## Kama Score

In the preliminary stages of formulating our comprehensive performance index (Kama Index), it is important to delve into the detailed nature of the data, which is ranked based on various magnitudes:

- Low-ranged data, exemplified by metrics such as aerial duels won.
- Medium-ranged data, represented by factors like lost balls.
- High-ranged data, such as successful passes.
- Fixed interval data, encompassing every percentage statistic.

Given our intent to construct the index through a synthesis of key statistical evaluations, a crucial prerequisite is to normalize these diverse statistics to a uniform scale, ideally ranging between 0 and 10. This normalization facilitates a seamless integration of scores, making it easier to compute the final index score. In essence, this approach can be conceptualized as a translation: scores change more rapidly where observations are densely concentrated, and the rate of change diminishes in regions where observations are less dense.

## Kama Index

In the context of our statistical analysis, each type of data now corresponds to objective scores. Negative occurrences, such as fouls, possessions lost, and missed chances, have been inverted to align with a standardized scale. The subsequent task involves the judicious selection of scores most fitting for various player profiles.

To recognize the distinct roles and characteristics of each footballer, we categorize players into seven distinct roles:

1. Goalkeeper
2. Full back
3. Center back
4. Midfielder (including defensive midfielders)
5. Wide midfielder (including those in a mid-5 formation)
6. Winger and attacking midfielder (players operating around the opponent's area)
7. Forward

While we collect an extensive pool of over 300 statistics, we also ensure to curate a meaningful subset. Initial attempts with a mere 10 statistics revealed an undesirable flattening of results and a loss of valuable information. Consequently, for each outfield role, we judiciously select between 6 and 8 statistics, with goalkeepers requiring only 4 key statistics due to their comparatively limited dataset.

![Kama Index explanation](https://blog-production.s3.eu-central-1.wasabisys.com/Index_Info_3781b876b9.png)

To derive the KamaIndex, we use a very straightforward approach: a scalar product between scores and a vector of weights, where each element represents the importance weight of the corresponding statistic. Normalization is achieved by dividing the result by the sum of weights. This process, being a convex combination of values within the [0-10] range, ensures that the KamaIndex also falls within this specified range [0-10].

In the future, we are contemplating an extension that focuses on evaluating performances based only on the last 1500 minutes played. This feature would allow for the interpretation of recent form throughout an entire season for players who surpass this threshold. Conversely, players falling below this minimum threshold (due to hierarchy or injury reasons) have their data sourced from the previous season, albeit at the cost of reduced result reliability.

## Kama Index for Players

To showcase what the Kama Index looks like, we have selected and ranked a few Serie A players based on their performance so far this season. 

![Wojciech Szczęsny Kama Index analysis. ](https://blog-production.s3.eu-central-1.wasabisys.com/Szczesny_2689a44657.png)

We first take a look at goalkeepers as they are the ones whose evaluation is most likely to be misleading and misread. Goalkeepers playing for teams with weaker defenses may showcase seemingly impressive statistics, while those in teams with robust defenses may appear relatively inactive. Notably, Juventus’ goalkeeper, Wojciech Szczęsny, has emerged as one of the standout performers of the season. Despite a lower-than-average saves per game metric, attributable to the team's solid defensive organization, Szczesny holds the league's best save percentage while also shining in the building-up phase of the game, where he shines with his impressive passing abilities. Szczesny has a Kama Index of 8.28 so far - one of the leading rankings among goalies in the Serie A. 

![Lucas Martinez Quarta Kama Index analysis.  ](https://blog-production.s3.eu-central-1.wasabisys.com/Quarta_74bb562811.png)

Transitioning to the center-back role, Fiorentina's defensive stalwart, Lucas Martinez Quarta, consistently garners recognition as a top-class performer in the league. Although he doesn’t shine with any superior physical attributes, he manages to excel as a consistent and versatile defender who displays stellar playmaking from deep positions and makes his presence known on the offensive end with three goals so far this season. He rakes in an impressive 7.97 Kama Index. 

![Hakan Çalhanoğlu Kama Index analysis. ](https://blog-production.s3.eu-central-1.wasabisys.com/Chala_59f6419110.png)

In the midfield, the zone characterized by the most diverse parameters, Hakan Çalhanoğlu emerges as the epitome of excellence, achieving the highest KamaIndex in Serie A with an impressive 9.7. Calhanoglu's multifaceted skillset encompasses defensive intensity, superb playmaking abilities, a potent long-range shooting ability, and an impeccable record as a penalty kicker.

![Matteo Politano Kama Index analysis. ](https://blog-production.s3.eu-central-1.wasabisys.com/Politano_64266740ec.png)

And finally, turning our attention to strikers, we spotlight Matteo Politano, who has played a pivotal role in maintaining Napoli's resilience amidst a challenging season following their last title-winning season. While Osimhen and Kvaratshkelia are struggling to reach the heights achieved during the 22/23 campaign, Politano has been outstanding during the first half of the 23/24 season. Leading the standings for expected threats, his proficiency lies in his dynamic dribbling abilities, strategic movement and his ability to create space for his cannon of a left foot. All of these qualities contribute to his impressive 8.69 Kama rating.  

## Kama Index for Teams

While our focus has primarily been on evaluating individual players, it's essential to highlight that Kama Index is equally suitable for assessing team performance, with some minor distinctions. In order to have a complete, holistic picture of team's capabilities, the Kama Team Index incorporates three different indexes instead of the one applied for players. 

1. Offensive Phase Index
2. Defensive Phase Index
3. Transition Phase Index

Similar to the player index, each of these three indices incorporates a unique set of parameters that embody the essence of the respective phases. In some instances, certain parameters that are unique to a given team are also considered in the evaluation. 

![Roma Kama Index breakdown](https://blog-production.s3.eu-central-1.wasabisys.com/241_33da30d7dd.png)

While elite teams are naturally expected to excell across all three indices, the division into offensive, defensive, and transition phases also reveals a team’s playing philosophy and approach to the game. The Kama Index showcases the strengths and weaknesses of teams while providing valuable insights into their distinctive strategies. 


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Introducing the revised and improved Kama Index, the best way of evaluating a player's performance and understanding their true value. 

Kama Index: Understanding a Player's True Value

Leading software and data analysis provider, Kama.Sport, becomes the Official Data Partner of U.S. Ancona for the 2023/2024 season. Kama joins forces with the professional football club to support their digital transition and enhance the outcomes of tactical and strategic decision making processes, both on and off the pitch.  

Specializing in data integration and digital innovation, Kama will utilize the most advanced technologies in the field of sports data to U.S. Ancona to manage its daily operations more efficiently and unlock their maximum technical and tactical potential.

"We are delighted to have been chosen by U.S. Ancona to contribute to their digital transition and technological innovation," says Davide Ragazzi, CEO of Kama.Sport. "We will provide our expertise and professionals to collaborate with Ancona in maintaining the highest technical-tactical standards, following a data-driven strategic vision."

Find out more about Kama.Sport at [https://kama.sport/it/home/](https://kama.sport/it/home/)


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Kama.Sport announces new partnership with professional football club U.S. Ancona for the 2023/2024 season. 

Kama.Sport is the New Official Data Partner of U.S. Ancona

Barcelona, 18/01/2024 – Kama.Sport, the leading sports data integration platform, has become the Official Data Partner of Kings League. This collaboration will lead a new era of sports data, streaming, and entertainment, offering fans an unmatched, immersive experience.

Key highlights of the partnership:

1)Enhanced Data Insights: Kings League has teamed up with Kama.Sport to elevate data collection, management, and exploration. This partnership ensures comprehensive analysis of all matches, data flows, tech integrations, and performance statistics to provide a secure and insightful storage of all competition data.

2)Immersive Fan Engagement: With Kama.Sport’s advanced technology, Kings League will introduce innovative streaming overlays that enhance the viewing experience. Real-time data collection and integration, coupled with historical performance insights, will elevate the entertainment value for fans during live broadcasts.

3)Multiplatform Integration: Kings League is committed to embracing a multiplatform approach, where Kama.Sport will play a crucial role in addressing technological challenges. 
This move will propel Kings League into the realm of the most recent technologies, with Kama supporting the implementation of new solutions with its advanced tech competence and expertise. The partnership will also lead to the revamp of the league's platform and the introduction of a mobile app for a seamless user experience.

**Marc Carrion**, Chief Marketing Officer of Kosmos, said, “one of the main objectives we have at Kosmos is to transform the world of sports and entertainment and the Kings League is a clear example of this. Thanks to Kama's partnership, we will be able to take another step forward in terms of streaming experience and competition, that our fans will really enjoy and in which AI, immediacy and data will be at the core part.”

**Edoardo Degli Innocenti**, CIO at Kama.Sport, and **Martino Armanini**, Project Leader, commented: “We're thrilled to be partnering with Kings League to bring advanced technology solutions to the world of sports, within an organization that is redesigning the paradigm of the most followed sport in the world. Together, we aim to set new standards for data-driven sports entertainment.”



**About Kings League:**

Kings League is a revolutionary seven-a-side football league based in Barcelona, founded in 2022 by Gerard Piqué, in collaboration with prominent football figures and internet streamers. The league, known for its dynamic and entertaining approach to the game, features unique rules such as tie-breaker penalty shootouts, unlimited substitutions, and the use of secret weapons to add excitement to matches. The league operates in Apertura and Clausura-style formats, comprising Winter and Summer Splits, each with league stages and playoffs.

**About Kama.Sport:**

Kama.Sport is a leader in the software and data science industry, with an innate focus on sports data, digital transformation and web services. Kama’s tailored solutions are designed to improve tactical and strategic decision-making, enhance a team’s competitive edges, and facilitate a smooth transition into the digital age. Utilizing advanced sports data and technology, Kama.Sport’s custom software supports coaches, teams, leagues, and federations in managing their operations more effectively and unlocking the full potential of their assets.

Kama.Sport is a proud partner of key institutions and figures across the international football industry. Serving as the Official Innovation Partner for Lega Serie A, Italy’s top football league, and working closely with the Italian Football Federation (FIGC) at the Federal Centre of Coverciano, Kama focuses on performance optimization and strategic data analysis. The company also works with well-known Italian and international football clubs  as well as media companies, providing data-driven analysis for exclusive sports content, showcasing the quality and versatility of its data application capabilities.



For media inquiries and further information, please contact:

**Kings League**
Alberto Lambea
Communications Manager
alberto.lambea@kosmosholding.com

**Kama.Sport**
Giovanni Cresta
Corporate Relations
giovanni.cresta@kama.sport


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Kama.Sport, the leading sports data integration platform, has become the Official Data Partner of Kings League. 

Kings League Partners With Kama.Sport to Revolutionize the Future of Sports Entertainment

Kama Sport, a pioneer in data integration and analysis in the world of sport, is a new partner of US Catanzaro. Kama Sport will provide the Giallorossi with a revolutionary all-in-one platform designed to comprehensively and synergistically manage all aspects of the team's activities, from training sessions to pre- and post-match strategy. This partnership will provide US Catanzaro with cutting-edge methodological tools to meet the challenges of the league, promoting a seamless synergy between on-field experience and technology.

The platform offered by Kama Sport will enable Catanzaro to gain a competitive advantage through in-depth data analysis and the development of strategies based on accurate and timely information. 'In an increasingly dynamic sporting landscape,' commented President Floriano Noto, 'this partnership highlights our ongoing commitment to adopting innovative solutions to pursue our sporting objectives. We want to maximise the potential of advanced technologies, providing our players and technical staff with the most effective tools to achieve success on the pitch.

"We are excited to partner with US Catanzaro 1929. Our platform,' said Davide Ragazzi, CEO of Kama Sport, 'is designed to help professional football teams make more informed, data-driven decisions and improve their performance. We are confident that this collaboration will be a success for both parties'.

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Kama Sport, the leading software and data analysis company, will provide US Catanzaro with an integrated platform that will support the team through performance indices, training and match analysis and advanced match visualization features.

Kama.Sport and US Catanzaro 1929 Come Together For a Technological-Driven Future

Kama is pleased to announce an agreement, until September 2025, with professional football club Feralpisalò Srl. The software and data company is now the new Official Innovation Partner of the Garda Lions.

[Kama's platform](https://kama.sport/en/home/), among other services, integrates the world's most advanced sports data and technology into a single tool, enabling clubs to build, maintain and evolve their winning strategies and competitive edge. Kama's customisable dashboards and widgets, combined with powerful state-of-the-art functionality, enable the instant creation of automatic match highlights, post-match reports and performance insights.

"We are thrilled to support Feralpisalò through this new partnership," says Davide Ragazzi, CEO of Kama.Sport. "Our technology complements the skills and experience of some of the most advanced technical and performance teams. With this partnership, we aim to support tactical and strategic decisions, guaranteeing speed and accuracy thanks to the qualitative and quantitative information accessible by the Feralpisalò team, at all times, directly on the platform."

"It's an important opportunity for the club's growth," said Feralpisalò's sporting director Andrea Ferretti. "Working alongside a professional and cutting-edge team like Kama Sport, in our first year in Serie B, we are certain that they can support us in analysing performance and facing daily challenges in the best possible way."

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Kama.Sport strikes a new deal with professional football club Feralpisalò Srl, becoming their Official Innovation Partner. 

Kama.Sport Becomes the Official Innovation Partner of Feralpisalò Srl

Salerno, 27/11/23 - Kama.Sport is pleased to announce a strategic partnership with Unione Sportiva Salernitana 1919, a professional football team playing at the highest level of Italian football. This agreement marks a milestone in Salernitana's ongoing commitment to adopting the latest innovations for continuous performance enhancement and efficiency in the performance area.

Kama.Sport, as Salernitana's Official Data Partner, will supply the team with an advanced sports data management platform, designed with the purpose of collecting, integrating and exploring data and making it available to the technical team. The use of dedicated modules will allow Salernitana's technical team to strengthen training preparations, manage match analysis even more efficiently, and integrate all data sources into a centralised system for a more complete and detailed view.

"This partnership with Kama.Sport represents a significant step in our ongoing quest for excellence," said CEO Maurizio Milan. "With access to the cutting-edge technology provided by Kama, we will be able to optimise our performance at every stage, from preparation to post-match analysis."

Among the main benefits offered by Kama.Sport, Salernitana will have access to advanced video analysis and video tagging systems, allowing the team to deepen the study of game dynamics and improve strategoc decision making. In addition, the partnership will enable an effective and integrated management of all data sources, providing coaches and technical staff with a complete qualitative and quantitative picture with a view to faster and faster data-driven decisions.

"Kama.Sport is excited to partner with Unione Sportiva Salernitana 1919, a club with over one hundred years of history and an unwavering commitment to innovation," said Davide Ragazzi, CEO of Kama.Sport. "Our cutting-edge technology is designed to offer an in-depth, analytical view of the game, allowing Salernitana to gain a competitive advantage in tactical analysis and sports performance management.

This partnership is a clear sign of the two parties' commitment to taking sport and technology to new levels of excellence. The Unione Sportiva Salernitana 1919 and Kama.Sport look to the future ready to fully exploit the potential of technology in the sphere of sport.


Salernitana x Kama.Sport: Official Data Partner

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Kama.Sport is pleased to announce a strategic partnership with Unione Sportiva Salernitana 1919, a professional football team playing at the highest level of Italian football.

U.S. Salernitana 1919 and Kama.Sport: A Winning Combination of Football and Innovation