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Software company Kama.Sport unveils a new five-year partnership with Lega Serie A.

Italian Football Enters a New Technological Era

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Italian tech start-up Kama.Sport wins "Innovation of the Year" at Social Football Summit 2022.

Kama.Sport Wins "Innovation of the Year"

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This is how Kama.Sport's innovative solutions are helping football teams win.

Kama.Sport: The Winning Algorithm 

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Learn how big data and innovative technologies are changing football. 

How Big Data and Innovations are Changing Football: Interview with Kama's CEO, Davide Ragazzi

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Kama.Sport and Lega Serie A announce new data-driven partnership to support the innovation of Italian football.

Lega Serie A and Kama.Sport: A New Data-Driven Era Begins

Amiens, France – 17/10/2023 – Kama.Sport is proud to announce a groundbreaking partnership with Amiens Sporting Club (Amiens SC), a leading sports technology company, as its Official Data Partner. This collaboration signifies Amiens SC's commitment to harnessing advanced data analytics to drive optimal performance, optimize training strategies, and secure a sustained competitive edge in the football arena.

As a football club with a legacy of more than a century, Amiens SC recognizes the pivotal and strategic importance of embracing continuous innovation to consistently raise the bar for performance and strategy. The partnership with Kama.Sport showcases the club's unwavering dedication to enhancing player performance, strategic planning, and its competitive capabilities.

Key highlights of the partnership:

1: **Advanced Data Collection:** Kama.Sport's state-of-the-art data integration systems will be implemented into Amiens SC's training sessions, allowing for comprehensive visualization of performance metrics and vital statistics while collecting the most useful data for daily team management.

2: **Data Management:** The partnership will provide a seamless system for managing, storing, and analyzing training and championship performance data. This will enable the club's coaching staff to access real-time insights, both with qualitative and quantitative data, and make informed strategic and tactical decisions.

3: **Tactical Strategy Enhancement:** Amiens SC aims to leverage the wealth of data, indexes, and complex tools provided by Kama.Sport to refine tactical strategies, adapt to opponents' strengths and weaknesses, and maximize on-field performance.

4: **Performance Optimization:** With the ability to monitor player health and wellness data, the club can ensure that athletes are at their peak physical condition, reducing the risk of injuries and enhancing overall performance.


"Kama.Sport is delighted to become Amiens SC's official Data Partner," said **Davide Ragazzi, CEO at Kama.Sport.** "Our advanced data solutions are designed to empower sports organizations with the tools they need to optimize performance and gain a competitive edge. We look forward to supporting Amiens SC on their data-driven journey to success."


Amiens SC and Kama logos on a black background. 

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Amiens SC and Kama.Sport Forge an Innovative Partnership for Enhanced Data-Driven Performance

Kama.Sport Becomes the Official Data Partner of Amiens SC. 

Football Club Pro Vercelli 1892, one of Italy's oldest football clubs, has partnered with Kama.Sport, a leader in software development and data integration, with the aim of uniting the tradition of Italian football with technological innovation.

The history of Italian football rooted at the beginning of the 20th century meets the most advanced technological frontier of the 21st-century, the fundamentals of Italian football tradition merge with data science, combining future and passion.

## Efficiency and customization

Kama Sport will provide Pro Vercelli with an advanced software solution to integrate data and functionalities into a single customizable platform, significantly improving the quality of work of all the Club's departments, from the scouting unit to the first team. The platform, developed by Kama, will make it possible to centralize the information previously collected on different software and make work more efficient, thanks to the use of cutting-edge technologies such as Artificial Intelligence and Machine Learning.

## Detailed technical-tactical analysis

Thanks to the Kama platform, Pro Vercelli has implemented an advanced player performance analysis module that allows staff to explore player profiles based on their strategic, technical, tactical, and athletic needs. In addition, the platform integrates all the main training analysis technologies, including GPS, heart rate monitors, and cameras, automatically organizing all data and videos on a single page to allow for quicker and more user-friendly experience for the coach to the players.

## From data tracking to tactical cameras

Kama's data science department is also available to support the coaching staff in specific scientific studies if required. Thanks to Kama.Sport's match analysis system, which integrates tracking data and tactical cameras, the club can analyze opponents in detail and extract videos and data reports with a single click, implementing its knowledge and technology.

## Together in innovation

Pro Vercelli and Kama Sport are committed to using the most advanced technologies and the most innovative methodologies in order to constantly improve the work of all the Club's departments. This collaboration represents an important step in Pro Vercelli's innovation strategy and confirms the club's commitment to the constant progress of Italian football.

**Alex Casella, Sports Director Football Club Pro Vercelli 1892** said:

"Football is always evolving fast, both corporately and technologically.

In today's football, data processed by technology opens the door to new readings and interpretations, in relation to many aspects of the sport and beyond.

Kama.Sport's project to create a centralized platform that allows all these different data to be integrated with each other will, through the power of machine learning, streamline the work not only regarding traditional training but also the growth of the youth sector, match analysis, and scouting.

We believe that the collaboration with Kama Sport can help provide added value as Pro Vercelli, always with a view to the constant growth that characterizes the vision of the entire club.

We thank the guys at Kama Sport for the start of this adventure together."

**Alessandro Roseo, Sales Executive Kama.Sport** commented: "Nowadays, competitiveness in all sectors is crucial and it depends on a club's ability to innovate established systems and traditions.

Football is a shining example of how tradition and technology can work together to overcome limits and records that have shown continuous evolution over time.

We are thrilled to be able to work together with Pro Vercelli today and to be able to support their hard work both on a daily basis and in the long term thanks to the tools designed for and with the technical staff."

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Kama.Sport and football team Pro Vercelli 1892 announce new technological partnership aimed at enhancing the club's operations and propelling them into a new era of technology. 

Kama.Sport and FC Pro Vercelli 1892 Announce New Partnership 

Football is often referred to as the beautiful game, and rightfully so. Its intricate strategies, lightning-fast plays, and moments of sheer brilliance can captivate fans worldwide. But beyond the surface spectacle lies a world of data, statistics, and insights that add a new layer of depth to the sport. This is where match analysis comes into play. 

Match analysis is the art and science of breaking down every aspect of a match to uncover patterns, trends, and insights that might not be immediately apparent to the naked eye. Using a combination of data and video analysis, match analysts are capable of extracting valuable information that can then be transformed into insights and contribute to the overall performance and success of a team. 

At Kama, we understand the importance of data and video analysis in modern day football, which is why we are constantly striving to find innovative ways to support sport professionals to extract the absolute maximum value from their resources. Our strive to revolutionize the way match analysts observe has culminated in the creation of the world's fastest, most comprehensive match analysis tool, Kama Game Sense. 

![Kama Game Sense is part of Kama’s Video module.](https://blog-staging.s3.eu-central-1.wasabisys.com/Video_Module_visual_a12ef2dd7e.png)

## What is Kama Game Sense?

Kama Game Sense is a proprietary feature which is an instrumental part of the [Kama Platform](https://blog.kama.sport/the-kama-platform-the-power-of-performance-intelligence). It is specifically designed to enhance the video analysis experience by automating the video generation process, providing more extensive parameter options and visualizing intricate game scenarios based on specific inputs. In essence, Kama Game Sense excels at identifying and classifying concatenated successions of events during a football match. It  breaks down complex game situations, making them more digestible, actionable and overall easier to extrapolate value from.

Kama Game Sense main contributions come in terms of elevated video analysis and match analysis performance. 

Whereas you would need to watch an entire match and manually segment parts based on the actions in the video, our technology allows users to access segmented video clips of matches showcasing intricate game scenarios based on customizable inputs; these scenarios are automatically grouped based on similar features. For example, let's say that you would like to see all instances over the last 10 games where your team regains possession in their own three-quarters of the field and subsequently attempts a shot on goal. WIth Kama Game Sense, you simply need to choose what game scenario you would like to see and designate a time frame. The result is an instantaneous, automated visualization of all situations that match the search criteria. 

![Kama Game Sense automatically segments videos based on your inputs ](https://blog-staging.s3.eu-central-1.wasabisys.com/Screenshot_2023_09_15_105607_9ffea709e0.png)

Furthermore, Kama Game Sense’s capabilities go even further.  Instead of focusing solely on single events, it delves into successions of events or complete ball possessions. For instance, you can compare how many times a team successfully took a shot on goal following a long throw from the goalkeeper or a defensive build-up. Consequently, it allows you to magnify complex game situations to discover patterns, trends or simply evaluate the effectiveness of your strategic decisions.

## How does it work?

So, how does Kama Game Sense actually work? For end users, finding your desired game events is as easy as selecting a team you want to analyze, inputting the specific scenario you are looking for and choosing a time span, the software does the rest. To truly understand its functionality however, this is a short overview of the methodology used when creating a game scenario. 

- Kama Game Sense starts with basic event data from a football match.
- From the succession of events, it identifies actions that signify the beginning and end of a ball possession.
- Rigorous checks are performed on the events within a ball possession to ensure that possession can be accurately attributed to a specific team.
- Each possession is meticulously evaluated on various parameters. Amongst others, these include the position of individual events, total possession duration, types of actions occurring before, during, and after possession, player roles, and the pitch macro-areas covered during actions.
- Lastly, a set of attributes and qualifiers are associated with individual ball possessions. This classification allows us to extract precise moments in the game to create video clips, focusing on the most intriguing events.

## A quick tutorial

1. Select the team you would like to analyze or, alternatively, you can also select to examine the opponents of a given team. 

![Game Scenario Real 1.png](https://blog-staging.s3.eu-central-1.wasabisys.com/Game_Scenario_Real_1_eed42436cd.png)

2. Choose the game scenarios that you would like to observe by selecting from the extensive list of options. 

![Game Scenario 2.png](https://blog-staging.s3.eu-central-1.wasabisys.com/Game_Scenario_2_6ea054566c.png)

3. After your input, Kama Game Sense will automatically generate all the games in which the specific game scenario has occured. Select which games you would like to analyze.

![Game Scenarios 3.png](https://blog-staging.s3.eu-central-1.wasabisys.com/Game_Scenarios_3_9d9050df45.png)

4. Depending on how many different game scenarios you want to observe, the system will segment it based on relevancy. You can also see the different camera angles, number of events, and number of players involved in the scenarios. 

![Gae Scenarios 4.png](https://blog-staging.s3.eu-central-1.wasabisys.com/Gae_Scenarios_4_05abe983dd.png)

5. You can dynamically customize your selection to ensure that it caters to your exact search criteria.  

![Game Scenarios 5.png](https://blog-staging.s3.eu-central-1.wasabisys.com/Game_Scenarios_5_52e60b65f6.png)

6. Following the customization stage, you can analyze the video segments and build your project.

![Game Scenarios 6.png](https://blog-staging.s3.eu-central-1.wasabisys.com/Game_Scenarios_6_3a76f5fed9.png)

7. Each project can then easily be shared among members of staff, players, and other collaborators.

![Game Scenario 7.png](https://blog-staging.s3.eu-central-1.wasabisys.com/Game_Scenario_7_d89dc90bd0.png)

Kama Game Sense is not just a tool; it's a game-changer for football analysis. It empowers coaches, analysts, and enthusiasts to dissect the beautiful game in unprecedented detail. Whether you're seeking to improve your team's performance or simply want to enjoy a deeper understanding of football, Kama Game Sense is your key to unlocking the game's secrets.


## About Kama.Sport

Kama.Sport is a cutting-edge software and data science company specializing in sports data, digital transformation, web services, and the 4.0 industry. Kama provides high-tech solutions that enhance the outcomes of both tactical and strategic decisions, support a team’s competitive development, and aid in their digital transition.

Kama’s all-in-one platform integrates the world’s most advanced sports data and technology to help coaches, teams, leagues and federations structure their work and operate more efficiently. Kama’s tailored solutions allow teams to simultaneously analyze both proprietary and third-party inputs, streamlining operations and providing football teams with an edge in a highly competitive industry. 

Learn more about Kama [here](https://kama.sport/en/home/).



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Introducing Kama Game Sense, Kama's revolutionary video analysis tool that completely reshapes the way you approach the game of football.

Reimagine the Game: Kama Game Sense